It goes without saying that the media fraternity is a very important institution in the development of the underprivileged community of the country.

Most importantly, the media brings awareness to the people. That awareness triggers thinking. And only when the privileged ones think seriously about their role play in development of the deprived, will they participate in it. The media fraternity has given SSKK overwhelming support so far. Without their advocacy it would have been very difficult for SSKK to reach out to all those needy and deserving children through its welfare initiatives.

However, to further expand our reach, we seek more such support from the fraternity and all its affiliates.